Yora Baked
A homemade cookie brand: monogram, wordmark and a menu site that orders on WhatsApp.
Yora Baked is a home cookie kitchen. I designed its YB monogram and wordmark, then built the menu site: 14 recipes in three collections, priced per kilo or per piece, with ordering straight into WhatsApp because that's where its customers already are.
What I did
- Logo
- Brand
- Web design
- Frontend
- Deploy
200%+
sales growth after the menu site launched
14
recipes in three collections
1 tap
from a cookie to a WhatsApp order
01
Why I built it
A small home bakery doesn't need a cart, accounts and a payment gateway: its customers already message on WhatsApp. The site's job is to make the menu look as good as the cookies taste and turn interest into a message.
02
The problem
- A brand with no identity yet.
- A menu that changes, with per-kilo and per-piece prices.
- Orders that should land where the bakery already works: WhatsApp.
03
System design
- 1
Menu data
Recipes, collections, ingredients and prices in one data file.
- 2
Next.js on Vercel
A fast static menu with optimised product photos.
- 3
WhatsApp ordering
Each cookie's Order button opens a pre-filled WhatsApp message.
04
Decisions & trade-offs
WhatsApp instead of a checkout
Why: Baked-to-order cookies need a conversation (dates, quantities). A chat converts better than a cart for this business.
Trade-off: No online payments or order history on the site.
05
Backend & frontend
Backend
- Static generation; menu content kept in one editable data file.
Frontend
- Menu with collection filters, ingredients and prices per kg or per piece.
06
Design
- YB monogram, wordmark and full lockup in maroon.
- Business card with a QR code to the menu.
07
Results
- Sales grew by more than 200%, driven by a menu that presents every cookie well and search visibility.
- Live at yora-baked.vercel.app.
What's next
- A custom domain and higher-resolution product photography.